Once young and unwise, they favored stilettos that were trendy, painful, and impractical, just like their men at the time. Most girls ditch their shoes after an hour, but the twins’ dirty feet OCD meant that their night would end with a severe foot-hangover. Now much older and a little bit wiser, they have become shoe-enlightened.
“We need style!” said one. “Yes, and personality!” said the other. “YES, AND COMFORT!!” said both. The twins decided they couldn’t live without style & comfort. What is one without the other? As their mom would say, “Half the fun.”
Former tracksters turned marathoners, the girls have endured their share of bodily injuries, but none more so than from those in heels. Running 26.2 miles, standing all day in a 10 lb wedding dress, and dancing the night away all had the same pain DNA. First comes the raw blisters and achy joints, then the burning tingle on the ball of your foot, and ultimately the swollen, throbbing "morbidly obese feet."
What started as creating the perfect wedding shoe for former fashion exec Jessica’s (First) Big Day, turned into a revolt against “step-sister shoes” (plain, boring, and painfully ugly) and “fast fashion” (unoriginal basic betch copy cats).
They wanted a shoe with a sparkly personality as individual and unique as the woman, but classy and comfortable enough to literally stand the test of time. An evening shoe with modern comfort technology you could actually run in, elope in, and party like a rock star in. Podiatrist-approved, party guest-recommended, and salsa dance-tested weekly by the twins, you no longer need to stuff backup recovery shoes in your purse for the end of the night.
Every classic-with-a-twist style is inspired by the effortless glamour of legendary leading ladies and modern day ingénues alike. Jackie O, Audrey Hepburn, Marilyn Monroe with a little Natalie Portman, Zooey Deschanel, and Scarlett Johansson mixed in. Sophisticated and chic, flirty and fabulous, saucy and sexy. From Gatsby to Mad Men, day to night, Hey Lady is special enough for your brightest moments but bright enough for your every day.
Obsessed with the timeless glamour of past decades, the sparkly personalities of unforgettable women in history, and the cutting-edge technology of their Silicon Valley backyard. A one-of-a-kind Vintage Chic with Modern Comfort special occasion shoe was born.
For brides, bridesmaid, MOBs, and dancing queens. EST 2009