Hey Lady is a heart-centric company and all about LOVE. Our natural beginnings started with weddings and have since expanded to all special occasions: your daily life. Love your body, love who you are, love where you are going.
Everyone chases after happiness, not noticing that happiness is right at their heels. –Bertoff Brecht
The Total Package
Hey Lady is beauty & brains, personality & heart- you can be it all.
Putting the fun in functionality, these classic-with-a-twist styles possess a sparkly personality as unique as the wearer herself with athlete-grade performance. Our versatile collections are always inspired, season-less, and ageless, spanning occasions and generations. We rebel against trend-driven, fast-fashion copycats, with completely original designs that are effortlessly chic & comfortable enough to literally stand the test of time.
Obsessed with the timeless glamour of past decades, the unforgettable personalities of strong women, and the cutting-edge technology of their Silicon Valley backyard- a Vintage Chic with Modern Comfort shoe was born.
Special enough for your brightest moments, but bright enough for your every day.
The Story Behind the Shoe
Always known as the Leung Twins, Emily & Jessica live by the motto “Everything with a sense of style & humor” and the improv rule of thumb "Yes, and."
“We need style!” said one. “Yes, and personality!” said the other. “YES, AND COMFORT!!” said both. What is one without the other? As their mom would say, “Half the fun.”
Once young and misguided, they favored trendy stilettos that were painful, impractical, and didn't last long- just like their men at the time ;) Now older and a little bit wiser, they became shoe-enlightened. They wanted the total package. Beauty AND Brains, PLUS the holy grail of unwavering Support & Consistency.
Annual half-marathoners, the girls have endured their share of bodily injuries, but none more so than from those in heels. Running 13.1 miles, standing all day in a 10 lb wedding dress, and dancing all night had the same pain DNA. We all know what happens. First comes the raw blisters and achy joints. Then the ball of foot burn and swollen, throbbing feet. Then ultimately the flats hangover footwear or no-wear dirty bare feet. This is why every pair of shoes has a FULL insole of NASA-developed shock-absorbing memory foam used in running and basketball shoes built right in.
Every style must pass the Past/Present/Future wear test from Mad Men to Modern, Deco to Disco. Each style is inspired by a legendary leading lady, modern day ingénue, and friend the twins know and admire personally in their colorful lives. Think Jackie O and Audrey Hepburn with a little Zooey Deschanel and Taylor Swift mixed in. They’re that lady moving through life with confidence and ease, and that certain je ne sais quoi….these heels will take you across any finish line.